Drupa – A Touch of Heaven for the Direct Mail Industry

In what direction is digital printing going, as one of the key direct mail technologies?

Manuel Mataré: The color trend is still going strong. You can expect all digital printing system manufacturers to introduce a wide range of innovative products at drupa. In this context, electro-photographic digital printing is competing more and more with inkjet printing, which is causing quite a stir due to the significantly higher print speeds it achieves in some instances. All the major manufacturers, including Xerox, Kodak, HP, Canon, Konica-Minolta, Agfa, Epson, Infoprint Solutions (IBM-Ricoh) and many more, will be at the trade fair to show their latest developments.