Drupa – A Touch of Heaven for the Direct Mail Industry

What is the potential of the entire converting and finishing process in terms of creating added-value?

Manuel Mataré: I think it is definitely worthwhile to look further afield in this case. The latest trend for newspapers is the development of systems for managing reader-oriented inserts. As a result, more and more advertising customers are requesting a wider variety of objects in print communication. For instance, why not print catalogs that are personalized by means of selective binding? Or mass mailings compiled to customer-specific criteria? Some of these solutions will be on display at drupa, particularly in the post-press sector, which is able to handle all the necessary technical processes for both hardware and software. drupa will show you how diverse the supplier industry really is.