Drupa – A Touch of Heaven for the Direct Mail Industry

In which specific areas could direct mail grow?

Manuel Mataré: Publishers of corporate publications are increasingly turning to lettershop solutions. According to a survey carried out on the members of the Corporate Publishing Forum, service providers’ sales have risen 17 percent. This growth was primarily driven by the good old-fashioned print products. In this segment, most new print products come from B2B and staff communication. The mailing volume is certainly not as significant but it clearly indicates that the online activities of the advertising industry are not detrimental to print communication. They both complement one another.