Drupa Innovation Parc Presented by HP in 2008

August, 2007—Following the successful debut of the drupa innovation parc presented by HP (dip) at drupa 2004, Messe Düsseldorf has significantly expanded the showcase and concept. In 2004, some 8,600 square feet were set aside for “dip” but at drupa 2008, 160 exhibitors in eight different sections on over 35,500 square feet of exhibition space in Hall 7 will make “dip” the world’s largest micro-platform for innovative young companies supplying the print and media industry with digital solutions.

“Innovations call for a special presentation platform at drupa – and that’s true no matter how big or small an exhibitor is,” explained Manuel Mataré, drupa Project Director. “The drupa innovation parc presented by HP is the hotspot for digital innovations. Here, visitors can discover new applications for today and tomorrow and companies with great ideas can promote them in the perfect environment.” “dip” will be divided into eight different sections, each with a theme revolving around current developments in the print and media industry as well as related fields. The following theme parks are planned:

print buyer integration parc

Solutions and applications for web to print, print on demand, campaign planning tools, online catalogue production as well as tracking and production integration software;

creative production parc

Creative applications relating to Web 2.0, computer generated imaging, contemporary typography, creative image retouching as well as professional illustration;

document production parc

The latest solutions for professional document management, professional output for transaction printing, conversion solutions and corporate mailing solutions (sako);

pdf + xml production

Software products dedicated to PDF, XML and Microsoft XPS, in addition to PDF applications, PDF forms and PDF output solutions as well as the XML single source publishing system;

digital picture parc

Professional + creative photography, as well as digital camera applications and photo printing systems are the focus here – the park will be coordinated by the digital photography work group – (ADF);

online communication parc

New digital services and online products such as ASP applications, Web providing, CRM, media asset and content management, as well as file transfer services;

print + publishing parc

The world of publishing – desktop tools, workflow and editing systems, color management and proofing solutions – server applications and solutions for professional scanning.

“Through “dip”, Messe Düsseldorf is promoting young companies in particular. Companies with thematically relevant offerings can apply for exhibition space,” commented Bernd Zipper of ZIPCON Consulting, the “dip” coordinator. “A committee of international experts consisting of Laurel Brunner, Andy Tribute, John Parsons and myself will decide whether a company will be allowed to be represented at dip and also whether it is eligible for financial support. This is an important signal being sent by drupa to the market,” added Bernd Zipper. Companies admitted to “dip” will receive an all-inclusive package (e.g. stand construction, electrical supply, Internet connections) as well as make use of the “dip” lounge.

In addition to the “dip” exhibits, the two stages in Hall 7.0 and 7.1 will offer a comprehensive program of events. The activities in Hall 7.1 will be primarily related to JDF applications, while innovations from all “dip” sectors will be the topic in Hall 7.0 and international experts will discuss their “dip” impressions. For the first time, tours of “dip” are also planned in order to give new visitors a good overview of all the small innovations.

“For the first time at “dip” 2008, new visitor groups will also have a good starting point because the innovation parc offers a panoramic overview of the latest developments. From here, they can move onto a manufacturer’s main stand to research further details,” stated Bernd Zipper. Located at the center of drupa and next to the North Entrance, “dip” in Hall 7 is set to become an information hub.

Companies and industry innovators interested in presenting themselves at the drupa 2008 “dip” should register soon as space in the innovation parc is in great demand. For details on registering and the “dip” concept, visit www.dip.drupa.com

For further information on visiting or exhibiting at drupa 2008, contact Messe Düsseldorf North America, 150 North Michigan Avenue, Suite 2920, Chicago, IL 60601. Telephone: (312) 781-5180; Fax: (312) 781-5188; E-mail: info@mdna.com. Or visit the web site at http://www.mdna.com.