drupa innovation park to Feature Smart Solutions for the Entire Media Industry

• Various aspects of marketing and communications are being presented in the Marketing Solutions Park. These include tools and solutions for targeted communication and campaign management for diverse advertising opportunities combined with varied media.

One of the exhibitors in this theme park is the company Mehrkanal (www.mehrkanal.com). Markus Plaum, managing director of Mehrkanal, briefly presents their solution: “We offer a Marketing Management System (MMS), which is deployed by many well-known corporate brands and their sales partners such as Ford, Jaguar, Tamaris, Iveco, Intersport, Claas and Stihl. Our web-based and modularly built Marketing Management System solution enables corporate brands to plan, control and analyse the regional marketing of their sales partners.”