Driving growth in new and niche markets
To stabilise earnings, diversify risk and reduce the group’s dependence on more volatile print markets, Bolza-Schünemann stated that KBA will continue to pursue its successful strategy of driving growth in mainstream product lines – high-volume sheetfed, commercial web and newspaper presses – as well as in niche markets that are less exposed to economic and advertising cycles. These include securities, banknotes, decorated metal, plastic cards, data storage media and industrial ID systems. As ever, KBA is on the watch for opportunities to diversify through judicious acquisitions, and in addition to stepping up its service and consultancy activities does not exclude a move into consumables or non-print sectors such as environmental technology or other high-growth engineering applications. The group has already acquired expertise and patents on air purification through its Stuttgart subsidiary, KBA-MetalPrint.
- Companies:
- KBA North America