DS Graphics: Helping Clients Do More

Speaking of additions, the company's foray into offering promotional products has provided a lift to its clients' marketing campaigns. It's even been a boost for the printer itself, which sent out a "goody bag" filled with environmentally friendly promotions in a self-promotion campaign touting its green initiatives. McGrath points out that although a promotional product can stand on its own, it frequently serves as a booster to the execution of more complex marketing strategies.