Dscoop Announces New Direction Aimed at Connecting Beyond the Conference
CHICAGO—March 9, 2017 — Announced in front of an attentive and engaged crowd at Dscoop Phoenix, Dscoop is beginning a journey of revitalizing. The vision, "Innovating Print, Together," provides an opportunity for brand growth and a new value focus.
"Our strategic intent is to expand the engagement of our customers and partners with Dscoop beyond the conference atmosphere," said Keith Wilmot, Dscoop CEO. "We'll achieve this by launching innovative solutions and products to deliver value to our ecosystem."
Dscoop also announced new leadership and a refocused brand promise:
- New leadership including Keith Wilmot, Dscoop chief executive officer, Julian Marsh, global chairman, Peter Van Teeseling, chief operating officer, Ken Mead, AMS director, Shanee Kraus, APJ Director, Silvia Martinez, sales director for EMEA (reporting to Alonzo Romero Lauro).
- Innovation through collaborative groups and channel partnerships, insights through best practices and lead generation and increased revenue through cross channel partnerships and relationships. Dscoop is also focused on talent management, next generation leader engagement and continued membership benefits through content and leadership development.
- Dscoop members are helping to build the new mobile and web platform, Spark. Dscoop is currently testing and developing it and member and partner feedback is critical for success. Dscoop members are and will continue to be the driving force behind Dscoop and its offerings.
Dscoop Phoenix took place in Arizona on March 1-4, 2017. The event included more than 2,000 print service providers, Jetcomm, the Dieline, top industry brands, creatives, current and future industry leaders and 100 partners. More than 100 education sessions covered the topics of business and leadership, operations, sales and marketing, and technology and innovation. The event also included a give back event that benefitted the Boys and Girls Club of America.
