Dscoop Conference in Nashville Deemed a Success

“The winners in the market are going to have to figure out how to make print and mobile work together,” noted Barb Pellow in a session on strategic marketing.

Another oft-repeated message at sessions was that today’s leaders, thanks to constantly changing communications technologies, must themselves be in a constant state of change. What worked a year ago will not work in today’s business climate. The ones who realize this and constantly adapt, will be the most successful leaders.