Dscoop Delivers the Message

After a welcome from Dscoop officials (all sporting bad toupees with ponytails), a bluegrass band gave an appropriate Tennessee greeting by getting the crowd to sing along to Rocky Top, a state anthem. Then keynote speaker Mark King, CEO of TaylorMade, gave an uplifting and humorous talk that detailed how he and his team developed a vision to become the best-performance golf brand in the world, then followed through with it.