Dscoop Delivers the Message

Another oft-repeated message at sessions was that today's leaders, thanks to constantly changing communications technologies, must themselves be in a constant state of change. What worked even a year ago will not work in today's business climate.

One strong believer in this mantra was keynote speaker Gary Vaynerchuk, author and social media expert. He insisted that social media and mobile devices are changing the way people communicate. "Word of mouth is driving the economy," he said.