Dscoop5 Sets New Standard for Attendee and Partner Participation

Highlights from Dscoop5 included:

• The opening keynote presentation on Feb. 18 came from Ken Schmidt, marketing visionary and former communications director for Harley-Davidson, who spoke about the importance of listening to your clients and making them feel special to retain and acquire new customers. He also advised company leaders to take a close look at their marketing collateral and do something different to stand out from their competitors.