DIGITAL digest

Likewise, partners—the 90-odd vendors that support Dscoop—are carefully vetted before they become sponsors and see the conference as an opportunity to better understand customer needs, not just to generate sales leads.

Some highlights from Dscoop6 included:

• Management consultant Stan Slap opened the conference with a keynote speech about branding and the power of being a good manager. He said that if your product or service doesn't inspire loyalty with your employees, it won't work with your customers either.