International Survey of Industry Consultants Reveals Predictions for the Future of Print
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Print on-demand is in demand
Many survey respondents flagged the growing trend for short-run, on-demand work, which is being facilitated by advances in digital printing technology. High-volume printing will decrease over time as more print is produced on demand.
A perfect example of why short-run, on-demand work is proving so popular are school books. It doesn’t make economic sense to hold on to thousands of copies when it’s highly likely they’ll need updating before too long. With digital, the school can print as many copies as they need, when they need them, and be able to update content as needed to keep educational materials as relevant as possible.
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