International Survey of Industry Consultants Reveals Predictions for the Future of Print

A market for print products with added value

Respondents highlighted that there are growth opportunities in producing products to which people attach a new function, an added value or an emotional value, such as photos.

Ed Boogaard, freelance journalist in the printing industry, believes some people will always value print over digital. “For example, for many people, printed photos hold a special place. Looking back at pictures on a laptop just isn’t the same as seeing them in an album or photo book. Also magazines will become more and more functional for people, especially with the trend towards short run printing.”

Making Print Interactive