International Survey of Industry Consultants Reveals Predictions for the Future of Print

Whether you are talking about magazines, commercial print or packaging, QR Codes, personalized URLs or augmented reality; there are a variety of ways to make print interactive and blend it more seamlessly with digital communications strategies.

“Printers view digital alternatives to print as a threat and worry about cannibalization of their printing business,” noted Cary Sherburne, senior editor at WhatTheyThink. “The truth is, this cannibalization will continue to happen, with them or without them. Making print interactive will extend the life and value of print, and it’s not that hard to do. Additionally, adding value by supplementing a printed brochure with a tablet or smartphone app that overlays rich content such as audio, video and more, can add high margin revenue streams and increase customer loyalty.”

Packaging and labeling sector to continue growing