International Survey of Industry Consultants Reveals Predictions for the Future of Print

Those surveyed predicted that while commercial print volume will continue falling, the opposite is true for packaging and label printing.

As one respondent summed up: “No matter how much digital evolves, you can’t download an ice cream. You’re always going to need packaging.”

But with environmentalists pushing for ever-smaller packaging, does this mean a smaller market? Not necessarily, according to one respondent. “You only have to look at Easter eggs to see how packaging has shrunk. But this doesn’t spell the end for packaging printers—it just means there’s more emphasis on creative packaging. Packaging designers and producers can add value to brands’ products by producing creative, attractive packaging, despite having a much smaller ‘canvas’ to work on.”

Sustainability—a crucial battleground