E-COMMERCE - Dotcom's Dilemma

"Is your technology easy enough to use and simple to understand so that someone can see the technology and say, 'This will solve a problem that I have today.' That's really what it's about," he reveals.

Giles predicts the dotcoms that will endure will be those that can provide printers with tools such as online templates for business cards, digital asset management, file transfers and soft proofing—all billable services that mean something to their clients.