E-COMMERCE - Dotcom's Dilemma

Part of Impresse's restructuring process has been to move away from a transaction-based pricing model in favor of a software licensing price structure, says Lisa Cleary, vice president of marketing for Impresse.

"The transaction-based pricing model—although, as a business model, it seems like the way to go for an ASP—required people to change a lot of their business processes. It was a much more of an investment on their side and on our side in training all the people using the product, as well as their suppliers. It was much more amenable for us to move to a software licensing model," Cleary reports.