E-COMMERCE - Dotcom's Dilemma

So, for the past year, Impresse has been building a collaborative execution engine which complements the existing collaborative procurement engine that now handles all of the upfront processes from the creative process to the spend process. This makes sure that marketing dollars are well spent while introducing process efficiencies that help lower overall costs and decrease the amount of time required to manage marketing programs. Impresse will continue to offer print buyers and printers e-procurement offerings, but it will be combined into its overall MRM offering. "It's not just about printed materials, but all of the marketing services involved in a marketing campaign" states Cleary. "We will be managing the whole breadth of a marketing campaign."