E-COMMERCE - Dotcom's Dilemma

So, which companies will remain in the dotcom game? Printnation.com's new CEO, Robert Locke, believes the dotcoms that will outlast their competitors will be those that have money in the bank, can lower their burn rates and can build a solution that solves problems for customers.

It's a formula on which Locke, a former co-founder of Kelmscott Communications who recently replaced Printnation founders Freddie and Tony Seba, is personally betting. Printnation is yet another company currently undergoing a reorganization. The initiative included a 47 percent reduction in staff, trimming the number of employees from 75 to 40. "Our company is in excellent financial condition, but we couldn't justify keeping staffing at the current levels," he states.