E-TOOLS - Staying Connected

One way that Salisbury, MD-based Atlantic &Hastings President Brian Twilley has found to help iron out those kinks is to offer the system to his salespeople as an external marketing tool.

Twilley, a printCafe user, is in the process of adding a Web-based presence. Currently, only the sales reps have access to the system. In the future, though, Twilley plans to offer limited job tracking to customers. "I didn't want to go into our clients half-baked and then not have it work out. We are perfecting it with our reps first and then introducing it informally to larger clients," he says.