E-TOOLS - Staying Connected

While Twilley is slowing introducing the benefits of printCafe to his clients, he does see a time when its use will become more prevalent. "Right now, there is not a stampede for it. But my prediction is that print buyers want this functionality. You will always have people who want face-to-face contact with salespeople and who want reps to do everything for them. But more and more, clients don't want to call and bug their reps or wait for them to call back. The point isn't to get rid of the rep; it's to make that rep more efficient."