E-TOOLS - Staying Connected

"It's a retail outlet, so its ordering patterns are pretty much the same from year to year. Printable's archiving system allows orders to be archived; the client can see what was purchased the year before," Davis states.

A Web-based system also ensures that, although a print buyer may be replaced, a printer will not be. "All the new print buyer has to do is go check the site to see what they normally order. Because it's easy to use and understand, it makes Performance Printing that much less replaceable," reveals Moore, of her Atlanta-based operation. "It makes it harder for new print buyers to bring in their own people when this system is already in place."