Web-to-Print: Easy Does It for Customers

Across the state in Amityville, NY, is the home of Envelopes.com. The online envelope mavens rely on a 100 percent customized W2P solution, with integrated proprietary systems for different functions.

"The nature of our products, and our desire to present our products and pricing in a specific way without any design limitations, pushed us in that direction," notes Seth Newman, company president. "Off-the-shelf systems are getting better, but a pure play, online printer risks losing any differentiating power by using a cookie-cutter system and will most likely suffer from limitations and lack of control."