Web-to-Print: Easy Does It for Customers

Internally, Envelopes.com's goal is to achieve a completely hands-free workflow from file submission to printing; for now, it lacks direct imaging capabilities. Newman says the company will continue to pursue technologies, equipment and software to realize the hands-free goal.

Another challenge for the industry, according to Newman, is the lack of qualified workers with a W2P background. "The debate is whether to take IT people and make them W2P specialists or take prepress people and make them W2P technicians," he says. "I think a mix of both is the right choice because it takes both worlds coming together for a successful implementation."