Web-to-Print: Easy Does It for Customers

Newman notes his company is working on a new version of its online design offering, which offers template-based designs that can be customized. The stumbling block, however, is HTML 5 and the in-line editing of typefaces rendering in all browsers.

"We are at the mercy of the browser wars between Apple, Google and Microsoft all choosing different standards," he says. "That has to play out for our online designer to get to the next level."