Web-to-Print: Easy Does It for Customers

Cockrell has customized the RedTie solution with a live chat application and customer support call center feature. The idea is to massage the W2P solution to resemble a B2C-type platform which, incidentally, appears to be in the cards for the Texas printer.

"We have around $5 million in B2C revenue in our other lines of business; we're pretty robust on e-commerce applications," he says. "We're evaluating the (printing) market potential for B2C, because it's so saturated with all of the companies offering print. We're asking ourselves, 'What's missing from the market and how can we be different?' "