Web-to-Print: Easy Does It for Customers

Naturally, as long as W2P has been around, there have been clients angling to have printers set up customized sites gratis. Proving the value proposition to customers hasn't been as difficult, according to Crist.

"Once they see what other things we're offering them, far beyond what they can get for free from Printer XYZ, they see the value in the investment," he says. "We've been successful in overcoming that." PI