Web-to-Print: Easy Does It for Customers

Point of Differentiation

The survivors aren't the "marketing service providers;" they are the differentiators who set themselves apart from the herd. A Web-to-print (W2P) workflow is a prime vehicle to achieve separation from competitors, whether for wrangling in new customers just surfing through or enabling long-term clientele to order customized marketing collateral through a password-protected interface.