Web-to-Print: Easy Does It for Customers

New York-based Mimeo.com is one of the first online printing companies, having debuted in 1998. It offers an array of documents—presentations, manuals, brochures, booklets, flyers, posters, newsletters and rack cards/postcards—to corporate clients on a non-contractual basis. Thus, the firm has a unique perspective on the concept of online ordering interfaces. And, according to Chuck Gehman, vice president of product platforms, W2P is an ongoing quest for the perfect beast.