Web-to-Print: Easy Does It for Customers

Gehman is an ardent supporter of having a great user interface. Though he says it may seem obvious, many Websites he's seen aren't as user-friendly as they could be—an overly-busy layout, a nonlinear shopping process and needless stumbling blocks toward a quality shopping experience. Considering that retailers such as Amazon and eBay have made great strides in taking online ordering to the next level, Gehman believes online shoppers won't have the patience to tolerate perplexing Web interfaces.