Ease Your Pain And Suffering — Cagle

Sadly, part of business is marketing, and Lyke has cause for the decision. The ‘community’ portion was slowly being phased out, anyway, having disappeared from the company logo and Website address.

Frankly, I think a company’s choice of name can be vastly overrated. Too many print providers have invested time, money and resources into sprucing up their names when they should have been focusing on their product and service offerings. But at least Ripon kept the “printer” description in its name and didn’t convert to Ripon Graphic Solutions.