Ease Your Pain And Suffering — Cagle

Bottom line: All things being equal, and if (nee RCP) is judged for its quality of work alone, they could call the company Andy’s Photocopy and Fax Service. But perception is reality in business, and Lyke doesn’t want to be seen as provincial.

Incidentally, the name Ripon Community Printers was chosen partly because its acronym matched that of its flagship publication, Ripon Commonwealth Press.