Offset and Beyond — Great Technologies, But Tough Times

SUCCESS IS often a matter of location, location, location. But, today, it’s a matter of timing, timing, timing.
When it comes to forecasting the current sheetfed and web offset markets, the biggest threat isn’t just digital technology, it’s the state of the economy. There are some pretty exciting developments going on in the lithographic printing market this year, but that’s the problem. It’s 2009. When demand is down—with printers, like their clients, being forced to tighten budgets, reduce head counts and shut down plants to remain competitive—even the best technological advancements have problems selling when the timing is not right.