Offset and Beyond — Great Technologies, But Tough Times

Likewise, Prince, McLauchlan and Lamparter all believe that 2009 holds several growth areas for offset. According to Prince, lithographic sheetfed presses capable of printing on various specialty, high-quality plastic materials will be front and center in the packaging market. This will have printers producing a wide range of packaging products, especially for the food industry, which require new techniques for bright colors and eye-catching graphics. And, packaging is one area where offset has the advantage over digital, Prince says.