Edison Litho Promotes Its KBA Large-Format Presses at Recent Events

Las Vegas show features football great while North Bergen, NJ mayor cuts ceremonial ribbon

NORTH BERGEN, NJ—04/30/07—Edison Litho & Printing, one of the largest large-format litho printers in the Northeast, has been effectively promoting its large-format capabilities at different recent events.

At the GlobalShop show, the largest retail design and in-store marketing event held in Las Vegas in early March 2007, Edison enlisted William “The Refrigerator” Perry, a retired Chicago Bear football player known for his considerable size—standing 6 ft 2 inches tall and weighing as much as 370 lb.--to promote its KBA Rapida 205 81-inch six-color sheetfed press and its KBA Rapida 162 64-inch six-color press. Perry appeared at the Edison Litho booth to sign autographs and have his picture taken with show-goers. Edison also raffled a Chicago Bear’s football jersey worn by Perry.