Edison Litho Promotes Its KBA Large-Format Presses at Recent Events

Brilliant marketing plan

“Edison Litho has certainly set itself apart in the large format arena with its two KBA presses,” says Ed Heffernan, KBA sales manager. “By inviting William “The Refrigerator” Perry to appear at their booth signifying their leadership in the large format market, Edison has used a brilliant and effective marketing plan to grow their customer base, show customers how they can best serve them, and distinguish themselves with their KBA presses. Having the Mayor of North Bergen visit their facility and commemorate the start-up of the press allows local customers to see the importance of their investment.”