PRINT 13 Signals Signs of Resurgence –Michelson

Remember the now-iconic television commercial during the late ’80s with the slogan, “Not Your Father’s Oldsmobile?” Well, the same might be said about the quadrennial PRINT exhibition. Its latest incarnation, PRINT 13, held in Chicago last month, barely filled the South Hall of McCormick Place—unlike the mega-shows in the 1980s when it would fill the entire McCormick Place complex. Back then, new developments in lithographic printing reigned supreme and offset press manufacturers, led by Heidelberg’s dominating booth, drew huge crowds of show attendees in search of the familiar, clickety-clack sound of multicolor sheetfed offset press demonstrations.