Marketing Is What Differentiates Us —Michelson

Most marketing experts believe that the process should begin with developing a thorough knowledge of your customers' businesses. Obviously, you can't advise clients on ways to do their jobs better, save them money or boost their revenues if you don't have a solid understanding of the markets in which they compete. Analyze their future needs by attending trade shows and conferences for their industries, reading their trade magazines, and conducting short market research and customer feedback surveys.