Marketing Is What Differentiates Us —Michelson

If you don't already have a qualified person in a marketing capacity, seriously consider hiring a professional to lead the charge. Or, at the least, build a team consisting of key people within your operation to initiate programs. If you're the owner, don't automatically assume the lead role. Since you live and breathe your own company, it's probably harder for you to view things solely from clients' perspectives. Frequency and continuity of message are also key, so don't limit marketing efforts to one big splash followed by long dormant periods. Ongoing efforts, even if less creative or sophisticated, are better than an obsession to create one ultimate marketing campaign.