EDITOR'S notebook

News Fit for Printing

Extra! Extra! Read all about it. The graphic arts industry is launching a new campaign to promote the use of print as a replacement for, and complement to, other media. I know, grizzled industry veterans might point out, other efforts have been tried

in the past—typically losing steam over time. But this effort has some of the biggest industry guns behind it as founding members, including vendors such as Agfa, EFI, Heidelberg, IBM, MAN Roland, Scitex Digital and Xerox, as well as prominent printers like Mail-Well, RR Donnelley, Quad/Graphics, Sandy Alexander and Franchise Services (the parent company of PIP Printing, Sir Speedy and MultiCopy).