EDITOR'S notebook

"We want to create a bigger piece of the pie for the printing industry. . .to help change the mood and preference for print over all other media. Our goal is to have millions of dollars (in resources to support the effort), whether it's in-kind and pro bono services or monetary donations," he says. The awareness effort will include promotional brochures, posters, fact sheets and direct mail. Also in the offing are special events, editorials, media interviews, advocacy research and keynote speeches at conventions attended by the various targeted audiences. Hayzlett notes that a grassroots, "Main Street" kit is being developed, as well, for use by printing companies to promote print within their local communities.