EDITOR'S notebook
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If you buy into this logic, you can take it a step further. Perhaps the new challenge for tomorrow's successful printers will be how to move into, and staff, value-added services—like mailing (read some success stories on page 44) and fulfillment—while reducing employment levels within traditional areas of the plant. Nothing novel here . . . Remember the typesetters, strippers and camera operators printers used to employ—some making the transition to the electronic world and others unable to learn the new tools of the trade? And, despite endless rounds of head count reductions, don't most printers still complain about the trouble finding skilled and dependable workers?
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