EDITOR'S notebook

With renewed industry optimism, expectations are high. Suppliers—many who ponied up for large booth space several years ago—are nervously hoping for an ROI of strong buying activity and solid lead generation. Printers are coming to check out demonstrations of the newest, most productive machinery offerings available in the marketplace, as well as to attend educational seminars and network with their peers during what will be a nightly barrage of receptions, dinners and supplier-hosted parties.