EDITOR'S notebook

End game: Don't lose sight that these recent positive sales gains follow a period of flat and even negative industry growth. So we're just now back to pre-recession levels. Although the market outlook looks sunnier, don't waver from your company's mission to increase efficiency, productivity and sales per employee. When times get better, it's human nature for companies to ease up and avoid making hard, but necessary, decisions. As Paparozzi says: "A rising tide will no longer lift all boats." Also inform clients regularly about our inflationary environment in attempts to pass along added costs.