EDITOR'S notebook

Obviously, don't expect pricing pressure to wane in 2005.

There still will be further industry consolidation, with those weak, underperforming shops driving down prices for everyone as they grapple to keep work—albeit unprofitable—coming in before they're forced to turn off the lights for good. It's easy to see the ridiculousness in the old adage about how some printers think they can make up for their weak margins through higher volumes of jobs.