EDITOR'S notebook

By the same token, though, I don't think there's any magic elixir that separates profit leaders from the profit challenged. Rather, it is the relentless pursuit of the little things that separate well-managed, profitable enterprises from their weaker brethren. If print has become a commodity, as many now argue, successful companies are simply better run companies. They market aggressively and have reinvented themselves as communications providers rather than just printers; they provide customers with more creative solutions and they don't miss promised deadlines—in essence they make it easier for buyers to do business with them.