EDITOR'S notebook

One still-emerging effort is The Print Council, a business development initiative dedicated to promoting the greater use of print media through education, awareness, market development, advocacy and research. With the support of printer members RR Donnelley, Quad/Graphics, Cenveo, PIP Printing, Williamson Printing, Sandy Alexander and the Sheridan Group, the Council also has the backing of industry vendors such as Heidelberg, Xerox, MAN Roland, Kodak Versamark, EFI and International Paper, among others. And various associations—some that sponsor their own programs to build industry awareness—have also joined the effort, including PIA/GATF, NAPL, NPES, Xplor International and the EMA Foundation.