EDITOR'S notebook
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Since the future of print is a cause that affects all of us, The Print Council deserves our full support. For more information, contact the Council by calling (650) 697-6671, on the Web at www.theprintcouncil.org, or by e-mail at info@theprintcouncil.org.
Another noteworthy cause is the "Life with Print" brand campaign launched last spring by Sappi Fine Paper North America. The multimillion-dollar campaign kicked off with a book that provides case histories and hard data about the advantages of print in reaching consumers and in building brands. Even more beneficial, Sappi "Life with Print" ad inserts have also run in Fortune, Forbes, Ad Week and Ad Age.
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